Five Easy Steps to Make your Own Business Brochures
Brochures play a vital role in the make or break of your business. Unlike launching a television commercial or advertisement, your potential clients need to look into the details and the texts in your brochure to find out what you have to offer. A formal and elegant looking brochure creates the impression that your business is of high standards and you know how to handle it. In order to come up with this kind of brochure, you might need an artist and a printer to do the professional job for you.
But not all businesses can afford the fees of these services. If you are just starting and you are just launching your business, funding this project may not be easy. However, if you have the skills in using the computer and the basic graphic software, you can create your own business brochures. To ensure quality, make sure that you have an offset printer to make them more professional looking.
• Think of an interesting front page that would catch the attention of your potential clients. A strong tag line that leaves an impact or an intriguing photo can be used for the cover of your brochure. If you are creating a brochure for an institution, consider a phrase you can use that calls your target into action or a question that makes them want to read the answers in the inside pages.
• Encode the texts of your brochure. Make sure that the grammar and the sentence are correct. Do not elaborate too much on the product or the purpose of your institution because you want them to try what you have to offer. Doing so will only leave them the answers to their questions and will not encourage them to get back to you. Allow your texts to fit in at least the two panels of your bi-fold or the four panels of your tri-fold business brochures. Choose a text that is easy to read avoiding script as much as possible. The font size should also be big enough to be easily seen but not to big that they occupy too much of your space.
• Know your audience. As much as possible, keep your language clean no matter what age group you are dealing with. If you are going for the older target, keep your fonts simple and formal. However, if you are catering to kids, make the fonts funkier to make them more fun and encouraging for the kids to read through.
• Plan the layout. You can use the templates that are pre-designed or if you know how to make your own layout, the better. No matter how much you want to write the information in full context, it is always better to leave a space for photos and graphics. Remember, a brochure that is full of paragraphs inside tends to bore your potential clients.
• Proofread and have your brochure printing project double checked. Proofreading your brochures ensure that you do not miss any important detail. Likewise, it allows you to erase those that do not really need to be in the brochure. After which, you can have it printed. If you have an offset printer in your office, there is no doubt that you can come up with pro looking business brochures. Otherwise, you can ask a professional printer to do it for you and have it shipped to your doorstep.